Monday, March 26, 2012

Print arguably still at the center of modern communication everywhere

Say what you will about the iPhone, Android tablets, iPads, Kindle and the rest.  This Australian Print Industry Association video makes a very valid point.  Print solutions providers such as those specializing in packaging labels, tickets and specialty form manufacturers as well as digital printers are not on the decline since the  advent of the technology, but actually doing quite well.  Newspapers, magazines and books have clearly fallen off and have seen obvious direct impact from the proliferation of the digital books, ezines, emails and blogs like this which make it possible to reach thousands of people without a single printed page, but what many people do with posts like this is actually print them out and distribute them, post them on cubicle walls and otherwise still use digital printers.  In addition to the continued strength of digital press and variable data printing the specialty paper based packaging products, bags, and ticket printers remain robust around the world just as HP, Xerox and the other digital print engine manufacturers thrive through innovation. 

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