Digital Ads Overload

Infographic on digital ad bombardment study

According to this recent study 2/3 of adults in the US and UK indicate they receive too many digital ads and promotions.  Follow the link above for the study details.

The good news is that if you recognize that most people only want ads on information that they are interested in about once a month, then you can develop your online communication and marketing strategy to reach your audience without them unsubscribing or worse tuning your message out completely.

One key finding that I take away from this information is that people do not want ads on their smartphones.  Just because they can get them there, they don't necessarily want to see them popping up as SMS texts or other ads that they did not search to find out information. 
This is crucual to our customers of comF5 mobipro product lines and touchpro product customers who have the ability to "push" notifications out to their audience about a particular special or event.  Like all things in life, moderation is the key.  The findings point to about once a month advertising being the right amount for adults. 

Check out the information in detail by following the link and digging into the study.  Interestingly enough, another study done last year by RIT found that 79% of B2B customers still found direct mail, and traditional print solutions as either highly effective or effective means to get the message out about events, or promtional advertising.  Print is far from dead, print on demand is thriving in 2012.